http://www.youtube.com/watch?v=F57P9C4SAW4
First video for media texts.
This video demeans females, as Katy Perry is shown as the object in a real life game of Candyland, while Snoop Dogg dictates what she does. As well as this, she is wearing clothes that reveal a heavy amount of cleavage and leg and has layer upon layer of makeup on her face. She has been constructed to appear in the most sexually attractive way possible. This isn't including the shots of her lying naked on a cloud of pink candyfloss on her stomach. Every time she looks at the camera she has a different expression that hints at a sexual side to the music video. Towards the end of the video, she is dressed in what is essentially a bra, underwear and boots, all in red (the universally accepted colour for sex), and and blasts whipped cream from a can at Snoop Dogg and his gummy bear cronies. This, on the surface, appears to be a case of "girl power", but is actually a poorly concealed example of women being stereotyped as sex objects and using this objectification to showoff in front of the males present. Also, when Snoop Dogg has his moment in the spotlight and is rapping (for a minute at most) Katy Perry is shown to be dancing around him in a mini dress. This is devastating to her role as a female artist and the main person in the video, as he is the focus of the scene and her actions make her appear to be his object, rather than him being a guest in the video. It goes from "Katy Perry ft. Snoop Dogg" to "Snoop Dogg ft. Katy Perry". As Katy Perry walks around in the video, she frees other females from their varying prisons, from a jelly cube to a plastic wrapper. These imprisonments  degrade the women in question as they are presented as "damsels in distress". The whole of the video has the females in very little clothing and presents them in such a light that it is impossible not to think of them as sex objects.